E-commerce represents today’s business and reveals how as a community we are continuously changing business and experiences of people. So far with wireless internet and unlimited connectivity, we use smart devices for communication and fund transfers which are performed quickly in immense numbers. Today 60% of customers in developing countries prefer to buy goods and services online. This method of shopping is loved because of the convenience and ease of use from anywhere.
The benefits of e-commerce websites for the sellers are unlimited because it executes direct sales and provides visibility for customers faster compared to business sales from a physical store. Let’s find out how practical it is.
How effective is a Business on an E-commerce website?
An E-commerce website is a showroom/shop for online customers, but an added advantage that an online store offers for the convenience of business owners is an open platform for the promotion of their brand with zero expenses for operation and maintenance literally. Likewise operating a business from a small retailer entrepreneur point of view, their business is only limited to the location of his physical store and the inflow of customers are usually slow. Selling on a website provides you an advantage over offline retailers because it gives you better sales and visibility to the customers about your products, and because there are fewer expenses involved you can provide your customers reduced prices, which will motivate them to buy from you.
How to ensure proper Demand & Supply?
Creating a commercial website is only a fundamental step, You need to promote your portal extensively online using search engine ads, social media, blogs, and video marketing to ensure that the audience is very much aware of your e-commerce portal and apparently it’s cheaper to promote online than offline.
Another reason of having an online promotion is the fact that these advertisements provide awareness and information to customers from all over the world, you now have the proper tools and data to compete with bigger chains by providing quality products at reduced prices and better offers.
Is consumer trust and transparent communication important?
Pillars of good consumer service and CRM(Customer relationship management) is pivotal for developing an e-commerce brand. Obviously increasing trust among customers will help to spread the word to their families and friends which will bolster brand name. Communication with customers from email notifications and shipping messages to consumers on phone all are important to retain customer trust.
Nowadays automation has made it more suitable and convenient for e-commerce sellers to manage everything related to consumers products and dates of delivery, statuses and tracking their shipment on the portal. Posting reviews about your products and rating are essential as it gives consumers a good preview of product performance and services which will indirectly influence them.
How safe is transferring payments and refunds online?
A question that every seller has are, how to obtain payments from buyers and provide them refunds. All you need to have is a merchant account for accepting all types of cards like Visa, MasterCard, American Express. Payment online is the safest option for everyone as the cards are usually used for transferring money from accounts.
A merchant account is a business account used primarily for your business. Another important service you need is a Payment gateway or secure service to authorize credit card or debit card from customers, collecting payments and securely transferring to the merchant account. With those, features transferring money and refunds are secure, safe and reliable.
Business Growth and Profits
Evidently, today’s biggest economic frontrunners are all e-commerce giants. We got global giants like Ali Baba, Amazon & Walmart all reaping profits from e-commerce along with small-time entrepreneurs and fashion apparel sellers owning online portals and selling on it. Moreover the worlds top countries have shoppers spending billions of dollars to get quality products shipped from all corners of the world.
It’s very important that you start an online website for selling your goods and services to the right customers. Today is the generation of millennials, where everyone is well informed and equipped to understand how e-commerce is changing the world and fastly transforming selling and buying.
E-commerce is an opportunity, and WhiteCloud is here to help you realize it. We are international Web services and e-commerce specialists. We provide e-commerce websites development in E-kart, Shopify, WordPress, Opencart.