What is Artificial Intelligence (AI)? : Explained Using Real-Life Examples
Have you ever wondered, how YouTube recommends videos according to your thoughts and taste? Morning, you thought about buying a new smartphone and at night YouTube shows you the video of ‘10 best smartphones to buy this year’.
The same goes with your Spotify playlist too. You recently enrolled for a gym membership, and Spotify shows the ‘Workout Playlist’ for you to use. It can even predict music choices according to the weather and time!
Amazing, isn’t it?
And what about those shopping websites that suggest your favourite products, just like your best friend or mom who knows your likes and dislikes? Those Nike shoes you searched for last week is shown in your ‘Recommended Products’.
And you wonders, how!
It sometimes makes us cringe to know, how an app or a system predicts exactly what you want!
It is almost like someone is watching over us, 24/7!
Fret not! It is a set of instructions that can manage on its own called Artificial Intelligence.
You have heard about Artificial Intelligence, but do you know what is it ?
This article will not just tell you what is AI. It will also give you real-life examples of AI, so that the next time you are with your friends or at a business networking event, you can explain it simply to everyone around you.
Yes, it is not that complex to understand!
What exactly is Artificial Intelligence?
In simple terms, Artificial Intelligence is all about programming a machine to behave like a human. Artificial Intelligence is the term coined by John McCarthy in 1955 who defined AI as “the science and technology of producing intelligent machines”. That is, AI can solve tasks that are normally performed by human beings such as language expression, decision making, problem-solving, translation etc.
Origin & History of AI
Applications of AI
Artificial Intelligence has tremendous applications in almost all areas of human life. Be it in healthcare, business, finance, social networking websites, you name it. Nowadays, you cannot find a single niche where AI is not put in use. Although the list is endless, let’s see few areas where AI is used, so as to get a wholesome idea about the efficacy of the application of AI.
When it comes to banking, customer support is crucial. Be it for detecting fraudulent activities or to simply answer the concern of a customer, AI is being used effectively. HDFC bank launched EVA (Electronic Virtual Assistant), which is India’s first AI-based banking chatbot which addressed a whopping 2.7 million customer queries within just 6 months. Using EVA, customers can get quick access to most of their queries much faster than conversing with a human agent. EVA claims to provide answers in less than 0.4 seconds. By making use of AI, banking sectors can save millions of dollars by detecting fraudulent activities and patterns.
From Virtual Health Assistant to Robotic Surgeries, the healthcare industry is fast forward in making use of AI. The precision of diagnosis offered by AI is beyond perfect. Medical systems developed using AI has the capability to analyse patient data to detect diseases so as to make an early precise diagnosis. It can detect cancer cells and even predict the chances of developing cancer. It can thus save the lives of millions. AI also makes use of patient data to develop new effective drugs. Coala Life, Sweden based digital health venture developed an AI system to detect cardiac diseases. It can record and analyse ECG in just a minute! AI is acing in developing smart medical technology.
Have you ever noticed when you upload a group photo on Facebook, how Facebook detects faces and ask to tag your friends? The mighty technology behind this is AI. You might have freaked out multiple times by seeing your Instagram feed as it shows you exactly what keeps you interested. You thought about planning a trip to Bali, and boom, Instagram shows you the best places to visit in Bali. The social media algorithm uses AI to analyse your user behaviour and shows the posts related to your interests. Now you know, how Netflix suggests movies based on your tastes.
Around 20 years ago, search engines were only text-based. That is, it used to show you the contents matching your search word. The accuracy of results was poor as people could easily stuff text irrelevant to the content. The advent of AI made the system smart. Search engine giants like Google & Microsoft uses AI to give you the exact answer to your queries. Those automatic suggestions when you type a search query is also powered by AI. It is used to give you the exact answer to your search queries by analyzing millions of websites and contents.
It is all about insights and actionable advice when it comes to AI in marketing. Using AI you can deliver the right products and messages to the target audience at right time. 91% of customers prefer personalized marketing and that can be done by analysing the customer behaviour data using AI. Simply put forward, if you are a retail owner who sells office wears for women, you can show the ads of your products exactly to that audience who prefer to buy your product. That means target marketing that gives more conversions and sales. How good is that?
Google maps are used each day by people all around the globe to travel 1 billion kilometres. Do you know how Google maps show you the traffic data and estimated time to reach a particular location? It is AI in process. Google says that it combines historic traffic patterns and live traffic data along with Machine Learning to generate traffic predictions. Johann Lau, Product Manager at Google Maps claims that they are producing consistently accurate results over 97% of the trips. Next time, when Google Maps reroutes you to reach your doctor’s appointment on time, let’s credit the AI behind the system. The application of AI is endless that we will cover in the next article. Watch this space for more.
Future of Artificial Intelligence
The future of AI looks promising that it can reshape almost all sectors globally. Let’s see few examples of what to expect in the near future.
It is not just used as a way to unlock your mobile. Chinese police made use of AI-based software to identify one person among the 50,000 attendees of a huge concert. China also uses facial recognition to track the facial expressions and attendance of university students, so as to identify the attentiveness of students.
In near future, AI can analyse the script and scope of upcoming movies and predict the box office success rate. Moviemakers, take a note!
Using AI, the future of healthcare looks enticing. It can be used to give customized healthcare to the genes to match your exact genome so as to predict which type of cancer treatment will yield successful results in each patient. It will also help to identify diseases in the earlier stage which can increase the life expectancy of everyone. Recently, Elon Musk launched ‘Neuralink’ which is a neural implant to sync the human brain with Artificial Intelligence. It helps to add and delete the memory and other aspects of your brain, literally like you can carry your brain in your hands.
Robotic Process Automation using AI can reduce the time taken for repetitive tasks, thereby decreasing the human errors and time taken to complete a task. You can also provide personalized solutions to your customers using data-driven insights from AI. In the near future, almost all of the business sectors will make use of AI in one or the other way.
Cab giants like Uber already use AI to calculate the pricing, customer security and customer support. And now, in near future, you can also expect AI drivers who will concentrate strictly on driving. Driverless cars like Tesla uses AI as the primary medium.
Now, you know what is Artificial Intelligence, with all the illustrated examples we have given. AI can definitely create a bigger impact in the coming future. It is a major driving force behind emerging technologies like IoT, Big Data etc. And it is here to stay and reform various sectors, be it for a small scale business or a large industry like healthcare.